“Normal work hours important to wellbeing”

Source: Residential Property Manager

An award-winning property manager has opened up about his struggle with bipolar disorder and running a successful property management business in his new book, Bipolar: a path to acceptance.

Bernie Mitchell, managing director at Focus Property Management was diagnosed with bipolar disorder in 1998. At that time he said he was “unemployable”.

“For two and half years I lived off government benefits,” he told Residential Property Manager.

“I would bounce from job to job, I maybe thought I could be a cleaner or a pizza delivery man. I definitely didn’t think I would own my own business or write my own book.”

But with persistence, love from his family and a strong support team, Mr Mitchell went on to open his own business.

It was then he had the idea to write his experience down, hoping to raise awareness for other suffers of the mental illness.

“I wanted to educate and inspire people who were suffering like I was,” he said. “Everyone has a challenge, mine was bipolar but they come in all different shapes and sizes.”

On Thursday March 14 after 520 hours of writing, over 90 friends, family, clients and business colleagues of Mr Mitchell’s converged on his Sydney office for the launch of the book.

“It was a great night, with a great turnout,” he said. “The overall support was amazing.”

The book retails for $24.95. For more information visit Mr Mitchell’s website.

Short and sweet business plans are key

Source: Residential Property Manager

Tough but realistic deadlines are the key to keeping an effective business plan, an award winning property manager had said.

Bernie Mitchell, managing director at Focus Property Management, has focused his business plan this year on the growth of his company’s website, a job that entails changing deadlines and a team of outsourced workers.

“I always set very tough deadlines for myself, but I have learnt to be realistic over the years, especially when it comes to the website,” he told Residential Property Manager.

“Writing a business plan is like a basic road map, the actual journey might not always be as straightforward in reality.

“It is important to be practical with you expectations of yourself and for the people around you.”

This practicality is also important when writing up the business plan Mr Mitchell said.

“When I first began writing a business plan it use to be this big comprehensive document but over the years it has changed,” he explained.

“Now it is a one page thing that sits on my desk.

The reality is that if it doesn’t fit on one page you won’t action your goals, he said.

“You can’t achieve everything you want in business in a short space of time of a year or two business plan.

“You need to focus on small things throughout that year to get a better response.”

Mr Mitchell’s 2013 business plan focuses on growing his website especially its “backend” capabilities with the CRM in the back ground and creating and nurturing leads over the longer-term.

Bernie Mitchell, managing director at Focus Property Management, has focused his business plan this year on the growth of his company’s website, a job that entails changing deadlines and a team of outsourced workers.

“I always set very tough deadlines for myself, but I have learnt to be realistic over the years, especially when it comes to the website,” he told Residential Property Manager.

“Writing a business plan is like a basic road map, the actual journey might not always be as straightforward in reality.

“It is important to be practical with you expectations of yourself and for the people around you.”

This practicality is also important when writing up the business plan Mr Mitchell said.

“When I first began writing a business plan it use to be this big comprehensive document but over the years it has changed,” he explained.

“Now it is a one page thing that sits on my desk.

The reality is that if it doesn’t fit on one page you won’t action your goals, he said.

“You can’t achieve everything you want in business in a short space of time of a year or two business plan.

“You need to focus on small things throughout that year to get a better response.”

Mr Mitchell’s 2013 business plan focuses on growing his website especially its “backend” capabilities with the CRM in the back ground and creating and nurturing leads over the longer-term.

PM beats mental illness to launch own book

Source: Residential Property Manager

An award-winning property manager has opened up about his struggle with bipolar disorder and running a successful property management business in his new book, Bipolar: a path to acceptance.

Bernie Mitchell, managing director at Focus Property Management was diagnosed with bipolar disorder in 1998. At that time he said he was “unemployable”.

“For two and half years I lived off government benefits,” he told Residential Property Manager.

“I would bounce from job to job, I maybe thought I could be a cleaner or a pizza delivery man. I definitely didn’t think I would own my own business or write my own book.”

But with persistence, love from his family and a strong support team, Mr Mitchell went on to open his own business.

It was then he had the idea to write his experience down, hoping to raise awareness for other suffers of the mental illness.

“I wanted to educate and inspire people who were suffering like I was,” he said. “Everyone has a challenge, mine was bipolar but they come in all different shapes and sizes.”

On Thursday March 14 after 520 hours of writing, over 90 friends, family, clients and business colleagues of Mr Mitchell’s converged on his Sydney office for the launch of the book.

“It was a great night, with a great turnout,” he said. “The overall support was amazing.”

The book retails for $24.95. For more information visit Mr Mitchell’s website.

Just 1 in 10 real estate emails read: report

Source: Residential Property Manager

Only 10 per cent of emails sent by real estate agencies are read by consumers, according to a recent email intelligence report.

The 2013 Australia and New Zealand Email Intelligence Report prepared by Return Path benchmarked over 500 Australian brands in 24 industries. It found the real estate industry had one of the lowest engagement levels.

The study also found that email marketing continued to be a key struggle for Australian businesses, with 20 per cent of emails never reaching the target audience.

Two per cent of the missing emails went to spam while the other 18 per cent went missing or were blocked.

Digital marketing and communications agency Loop Media found similar results with its e-communication statistics. The data looked at the average unsubscription, open and bounce rates of their clients on the first point of communication.

Real estate had an unsubscription rate of 5.4 per cent, an open rate of 35 per cent, and a bounce rate of 22 per cent. This was in contrast with education which scored 1.6 per cent, 49 per cent and eight per cent respectively.

Loop Media director Ross Campbell told Residential Property Manager’s sister publication, Real Estate Business, the low scores for real estate were due to agencies not personalising their emails.

“They’re just sending generic communication and they’re not speaking to the person relevantly,” he said.

Mr Campbell said agencies could improve their email marketing if they employed a marketing professional or engaged a supplier.

“We are all so busy in our core businesses these days. Unless they’re prepared to take on a marketing person and invest in the technology to be able to do it, it will be very very hard.”

Focus Property Management managing director and licensee Bernie Mitchell said agencies needed to segment their audiences and to give them specific information that was useful.

“Our emails are very short, they’re straight to the point and they provide information that our clients want, it’s not some long fluffy newsletter,” he said.

“You’ve got to build trust and know that opening that email is not going to waste their time; it’s what they want. And if you breach that, it’s going to affect your open rates later on.”